A website to share your business. One useful AI workflow. Or a fuller operational setup. Start where you are and build from there.
01 / YOUR WEBSITE
Website
Clear navigation for visitors and straightforward owner editing to keep your content up to date.
$1,000 website build
$49 / month
Website maintenance
What we build with you
An informational website for visitors, with easy navigation.
An owner backend for editing your website content.
SEO foundations, mobile usability and image/performance checks within the agreed website scope.
A straightforward upgrade path to AI integration.
Website design and maintenance within the agreed Footprint Works scope.
No Buddy assistance or operational automation by default. Website design is through our sister company Footprint Works; build scope and maintenance details are agreed through consultation.
A fuller operational setup, from $10,000. Choose a base-scope payment option below.
Selected: Base-scope option 1 of 2 — from $10,000 upfront + from $149/month
Option 1: from $10,000 upfront + from $149/month
Option 2: from $3,500 upfront + from $449/month
Both upfront and monthly amounts are starting prices for the base scope. Final pricing depends on the work we agree together.
What we build with you
A website with SEO foundations and an editable owner backend.
Plain-language Buddy guidance for your website and day-to-day work.
Booking, calendars and customer records.
Scoped end-to-end workflows, including multi-step connections between agreed systems.
Configured email and SMS workflows, including cancellation-availability alerts for opted-in recipients.
Agreed integrations and operational reporting.
The full toolkit is scoped to your project. Capabilities are configured and reviewed before launch; every feature is not automatically activated for every client.
From search-friendly pages to everyday operations, we plan the work around your business. Website foundations come first; connected tools and ongoing work follow the scope we agree.
SEO foundations & search visibility
Website delivery includes reviewing the SEO foundations relevant to your site. The aim is to help people and search engines understand your business and discover useful pages.
Page titles and descriptions, meaningful headings, semantic structure and clear internal links.
Crawl and index readiness, with sitemap, robots.txt and canonical setup where applicable.
Image optimization and descriptive alt text, mobile usability and performance checks.
Basic structured data using accurate business information where appropriate.
URL mapping and redirect planning when replacing or migrating a website.
These foundations support discoverability; they do not guarantee indexing, rankings, traffic or a particular level of exposure. We assess the actual site rather than assume every item applies.
Content, design & customer journeys
Business-specific page structure, clear service copy, photos and video galleries, easy navigation and owner-editable content. We review mobile layouts, links and the path from browsing to getting in touch.
Intake forms, booking requests, customer documents and other interactive journeys are added when included in the agreed project. Website-only delivery does not turn on operational automation.
Buddy, records & business workflows
AI Essentials focuses on one agreed workflow, basic customer records and a defined Buddy use case. Full AI can connect more of the work: bookings, availability, calendars, customer records, documents and operational reporting.
Scoped Buddy assistance can help with approved business information, website content and staff work. Business-specific extensions—such as travel itineraries, document organization or data import and reconciliation—are agreed individually. Access, sources and review steps are established before changes are made.
Email, SMS & customer follow-up
Configured email notifications, reviewed drafts and templates, customer follow-up and, within Full AI scope, consent-based email/SMS workflows and cancellation-availability alerts.
Live delivery depends on the connected sender, provider setup, required registrations, recipient permissions and successful verification. SMS campaigns, cancellation broadcasts and multi-step communications are outside AI Essentials. Nothing starts sending just because a feature is listed here.
Analytics, ongoing SEO & wider exposure
Analytics and Search Console connections, agreed reporting, ongoing SEO reviews, content updates and social or advertising planning can be scoped separately. We confirm account ownership, access and the measurements that matter before setup.
Social tools and third-party connections are client-dependent. A content or campaign plan is not an automatic post, a launched advertisement or proof of an active Google/Meta connection. Advertising spend, provider subscriptions and ongoing content work are not included by default.
Payments, integrations & launch support
Where separately agreed, projects can include payment and invoice workflows, deposit or installment handling, booking tools and other business-system connections. Availability depends on the provider, verified account access and the specific workflow; a saved setting is not a working integration.
We review the agreed customer and staff journeys before launch, then define maintenance and support with you. Third-party services, usage and required registrations may be additional. Support, edits and AI usage follow the agreed scope rather than an unlimited commitment.